Fashion Management

The fashion sector needs management as well
Over het boek

Who hasn't heard of the famous "Antwerp Six"?

They are now all established names in the world of fashion, and there is plenty of young new talent waiting in the wings. Even so, the economic context has changed in recent years: globalization and growing competition are increasingly important factors in the fashion industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional value chains on their head; the call for sustainability is getting ever louder.

This book offers the knowledge and skills that the fashion sector needs to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution, etc. In short, everything that is necessary to manage creative talent in a professional manner.

Annick Schramme is hoogleraar en opleidingsverantwoordelijke van de master in het cultuurmanagement aan de Universiteit Antwerpen. Daarnaast is ze Academic Director Creative Industries aan de Antwerp Management School en lid van diverse raden van bestuur van culturele organisaties en adviesorganen in Vlaanderen en Nederland.

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Annick Schramme is professor and coordinator of the master course in Culture Management at the University of Antwerp. Besides, she is Academic Director of the Competence Center Creative Industries at the Antwerp Management School. She occupies a number of important executive positions in the cultural sector in Flanders and the Netherlands.

Francesca Rinaldi studeerde economie aan de Bocconi Universiteit in Milaan. Ze doet er onderzoek over strategisch management in de creatieve en modesector.

Karinna Nobbs doceert Fashion marketing aan GCU in Londen.

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Karinna Nobbs is currently Senior Lecturer in Fashion Branding and Retail Strategy at theLondon College of Fashion. She has industrial experience with a variety of international brands at different levels in the market, including United Colours of Benetton, Kookai, House of Fraser and Ralph Lauren.

Technische info

EAN
9789401412384
Beschikbaar: Verschenen
Formaat: 21cm x 26cm
Verschijningsdatum: 06/05/2014
Afwerking: Paperback
Druk: 1
Aantal pagina's: 238
NUR Omschrijving: Management algemeen
Uitgever: LannooCampus