Customers the day after tomorrow - English version

How to attract customers in a world of AI, bots and automation
How automation and artificial intelligence can be transformed into customer benefits
Over het boek

We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.

This book will guide you through the new phase of digitalization and help you to develop the mindset you need to keep your company ahead of the game in The Day After Tomorrow. Only then will you be able to successfully combine the most brilliant digital innovations with the most unique human skills.

Steven Van Belleghem is een internationaal keynotespreker. Hij is part-time marketingprofessor aan Vlerick Business School en gastdocent aan London Business School. Steven is ook ondernemer: hij is partner van inspiratiebedrijf nexxworks en co-founder van contentcreatiebureau Snackbytes. Hij is bestuurder bij Plan International België.

Steven Van Belleghem is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way. Steven is the author of various bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book in 2010. His book 'When Digital Becomes Human' received the award of 'Best Marketing Book of 2015'. Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up)and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School.

Technische info

Beschikbaar: Verschenen
Formaat: 25cm x 21cm
Verschijningsdatum: 28/11/2017
Afwerking: Paperback
Druk: 4
Aantal pagina's: 264
NUR Omschrijving: Marketing
Uitgever: LannooCampus